NSW’s $91 Billion Tourism Plan: A Bold Vision for 2035

The New South Wales Government has set its sights on transforming the state’s visitor economy into a $91 billion powerhouse by 2035. The ambitious strategy, revealed in the Visitor Economy Strategy 2030 Review, outlines several key initiatives to make NSW a global tourism hub.


40,000 New Hotel Rooms

To meet growing demand, NSW will add over 40,000 new hotel rooms across the state, ensuring visitors have more accommodation options and enhancing the tourism experience.

Three hotel workers.


Boosting Airline Capacity

The plan includes expanding airline routes, making NSW more accessible to international and domestic travellers, and attracting visitors from new markets.


World-Class Events and Conferences

Upgraded event and conference facilities are central to the strategy, aiming to draw major international events and business tourism to the state.


$91 Billion by 2035

By investing in infrastructure, airline capacity, and event capabilities, NSW is on track to become a top global destination by 2035, driving significant economic growth.

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